Planning to spend a big bucks for mobile app development but not sure which mobile platform you should target first? Selection of right platform is very crucial to achieve all business objective and revenue goals you have planned to achieve through your business apps before its development. How would you feel when you will come to know that majority of your targeted audience use the platform for which your developed application is not compatible to. Instead of giving focus on a specific platform like iPhone, Android or windows, let’s restrict our discussion on how to use tools like Google analytic to evaluate the need of exact mobile platform for which you should develop your business application.
First set up a Mobile Website:
If you have a well established business website having a good no. of visitors, it is smarter options to first test it with a small mobile website. Implementing mobile website will take lesser time compared to implementing mobile apps and somehow it is more flexible as well, compared to mobile apps due to not having any restriction on users who use it. You can also implement a small prototype of mobile website comprises of few important functions on which your business revenue relies upon, just for testing purpose.
It Is 100% true that mobile searches are growing exponentially each year and users are diverting towards the mobile web. Hence, to ensure that your targeted audience uses devices like Smartphones or tablet PC, you must taste it with a mobile prototype before developing business application.
Analyse your Mobile Audience with Google Analytic:
Whether you develop a responsive website or separate mobile website, you must ensure that your web analytics tool tracks the mobile audience accurately. In Google analytic, you have an option for analysing mobile visitors from new “Audience Report” where you will have all information about mobile users, devices they have used, browsers they came from, internet service provider, input system, information on the device operating system and screen resolutions.
Make sure that you have set up goals and events in your analytics tool which adds revenue to your business when accomplished by any mobile users. You can create an advanced segment comprise of mobile users only and then analyse the goals and events completed by this segment of users.
If you have eCommerce website, you can set up ecommerce conversion tracking. If you have blog, you can set up an event that counts no. of subscribers. If you have a simple website that requires filling forms for leads, you can set up Destination page as a goal.
Why it is better to analyse with a Mobile Website than Desktop website?
It isn’t necessary to develop a mobile website to analyse the mobile audience; you can also track with your traditional desktop website. But implementing mobile website, you are delivering a user experience that is similar to the mobile application. So, you will be able to estimate the success of mobile apps somehow with the launch of your mobile website.
Developing a mobile website will also help to target all visitors regardless of device or operating system they use, Where implementing mobile apps will restrict you to target a specific platform of users for which you have developed your mobile apps.
How to Make Decisions on platform Selection?
After ensuring everything works well as described above, you need to keep your mobile website live for a few months or a year depends on the no. of mobile visitors you have on your website.
After collecting enough clickstream data, you can utilize that data from your web analytic tool and can have a look at no. and type of devices used by your mobile visitors.
If the majority of your mobile visitors have IOS as an operating system in device, you can go with iphone and if you found Android as a common operating system, you can go with android platform.
You can dig a little bit deeper and analyse the conversion accomplished, goals completed or event generated by your mobile users, segmented to each type of devices and choose the one with a higher performance among others.
So if you found that users with iPhone devices have contributed highest visits and conversions, you can go for iPhone or any other platform with similar criteria. If your analytic tool shows diverse visits across all platforms, you will require implementing business apps for all those platforms or need to have cross compatible mobile apps to capture all your targeted audience using mobile devices to surf the web.
Still confused on which platform to go with? Grab free consultant for Custom mobile application development from our experts on 1300 887 151 or drop your requirements online through our contact us form.