You just launched your brand new iPhone application, so what! Do not rest on your laurels but think ahead. For starters, continued marketing of the application launched is crucial. Developers need to piggyback on sales and marketing teams for getting necessary exposure for new software and turn it into an in-thing even before it actually reaches the users. Continuous observation of market shift and acceptability among target groups can prove to be beneficial.
Many new developers fail in their endeavour since they start counting their chickens, even before they actually hatch. Presence of bugs and errors that linger even after testing at development stage may spell doom for an application. Gather continued user feedbacks and improve on the finished product until it becomes the dream application, you always wanted to develop.
Continued testing for errors, bugs, and problems user face during accessing
Tests unearth bugs, errors and other problems that deter users from purchasing an application. IPhone Application development laboratories deal with continued improvements based on their own tests as well as user feedbacks. Today, buyers expect only the best and in order to fulfil this criteria developer need to rely on the latest technologies for assessing and analysing applications before they hit markets big time.
Capture user interest with free version of the application having limited functionalities
Give your customers a taste of what they are about to get by launching a free version of the application. This creates the buzzword and develops anticipation. Before getting their hands on the full version, limited functionality application can whet the appetite of the potential market and get them ready for the real thing when the time comes. With this strategy, iPhone app developers can do away with the starting problems and the audience laps up the product as soon as it comes out.
Publish iPhone apps on varied platforms other than iTunes store
Publishing the iPhone application developed on a variety of platforms helps it to get the exposure it deserves and make the audience know about its multifaceted use. This works in the favour of the developers and creates acceptability among the target audience.
Create a mobile/responsive website for users with application relevant SEO
In order to make it easy for users to get your application whenever needed, develop a relevant website, which is both mobile and responsive for easy accessibility. The website allows app download, help provide feedbacks that forms the basis for improvements, and presents a medium to target audiences to ask questions they want. Implement SEO techniques with optimisation for keywords relevant to the application website for mass marketing and ensuring maximum exposure.
Develop interest with interactive news, views, polls, and regular updates
Keep the users posted by using your website as an appropriate medium. Provide news related to your applications and seek comments from buyers. Polls provide a good medium to know how a product fares and its positive points or limitations. On a website, you can also give regular updates related to the application and notify when upgrades are in the offing. eTraffic Applications will help you making feature rich mobile applications for your business.